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Playboy Embraces Social Media
Playboy has dived head first into the social media arena, setting up partnerships with Break, Howcast, Metacafe, Veoh and YouTube. The entertainment-lifestyle brand sees this move as a great way to...
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Metarand Unplugged: Matthew Colebourne, CEO of coComment On Markets As...
In this session of Metarand Unplugged, we talk with the CEO of Geneva based coComment, Matthew Colebourne. As an aggregator of millions of comments across the web, Matt has a good understanding of how...
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Metarand Unplugged: Bad Customer Service Gets Closure
How many times have you borne the brunt of shocking customer service only to find that you either have no forum for venting or seeking recourse. South African independent complaints management service...
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Social Media Interaction Via Brandstreaming
Richard MacManus has a great introductory piece to the concept of brandstreaming over on ReadWriteWeb. As defined by Pheedo, brandstreaming refers to the consistent flow of content created by a brand....
View ArticleSocial business design: Humanizing the company at every turn
Kara Swisher has done a fun interview with Ford’s social go to guy, Scott Monty, in which he does his impersonation of Bill Cosby’s cocaine skit: Cosby: I said to a guy, “Tell me, what is it about...
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Globalizing Game Mechanics, Foursquare At A Time
At Seggr, we are both huge fans of game mechanics and the way in which Foursquare has embraced their uncanny ability to tap into our deepest human needs and grow community. As the Foursquare user...
View ArticleApple’s iPad: Changing Business Models from April 3rd…
This is a game changer: If you haven’t factored this into your business yet, you’re already on the endangered list!
View ArticleBrand Caring: A Novel Idea? Or Key Differentiator!
Check out this trendwatching video and you decide – do brands care, really deep down care?
View ArticleHow To Shape Behavior Through Persuasive Design
Whether you are designing a school cafeteria menu to more healthily “shape” a group of obesity-prone schoolchildren or are formulating the strategy for a multinational, persuasive techniques and...
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Creating Contagion: 5 Rule to Delivering Brand Success
Here’s the rub…against a backdrop of thousands of new brands appearing daily, you decide to take your destiny into your own hands and create a new online brand. Your friends call you crazy, after all,...
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How to Create a Thought Leadership Position by Writing a Book
One of my favorite topics is creating a thought leadership position. In this piece by My Business I talk about how writing a book can produce excellent return on investment for business and societal...
View ArticleHow to Amplify Your Impact
This is Day Twenty Seven in the 30 Days of Reinvention Video Series [#30DaysReinvention]. Harness the Power of Contagion. FULL TRANSCRIPT Hey, it’s Rand, You may be doing wonderful things in the world...
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