Playboy has dived head first into the social media arena, setting up partnerships with Break, Howcast, Metacafe, Veoh and YouTube.
The entertainment-lifestyle brand sees this move as a great way to leverage off of the success of “The Girls Next Door” and create the Playboy Audience Network.
Mixercast will also be developing ad-supported content and contest widgets for use on the network, which will move to short-form content franchises. This suite of marketing and interactive content widgets will be used to extend Playboy-branded experiences to social networks and also to blogs and start pages.
A talent search is currently underway on YouTube to find the 55th Anniversary Playmate.
Playboy is aiming to create more of the interactive engagement in their digital business that they’ve achieved through the high-touch world of parties, events, location-based entertainment venues, and retail stores.